Chloe Cheuk

Design Club — Branding, Marketing

Software used: Adobe Illustrator, Figma, Instagram

Design Club is a club I founded that hosts workshops to teach members on design concepts, speaker events with leaders in the design space, and events that connect members with real world design clients and studios.

“Learn about fonts” workshop post.

More Marketing Work

“Meet our 2024–25 officers” post.
“Intro to Adobe Illustrator” workshop post.
“Join us” post with a QR code.
“Hey PVA” announcements post.
Officer introduction post for Andrew Hernandez.
Officer introduction post for Chloe Cheuk.

Branding

Design Choices

I utilized a bright color palette and space-inspired elements to represent how design can be used universally and the opportunities are endless.

Design Club brand guidelines page 1: primary and circular logo lockups.
Design Club brand guidelines page 2: primary, secondary and tertiary colours with usage rules.
Design Club brand guidelines page 3: title, heading and body type styles.
Design Club brand guidelines page 4: graphic elements and the rules for using them.
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